Skip to content
microcharts
ReferenceDecisionRetentionCurve

RetentionCurve

React retention curve chart — cohort retention over age as a declining curve. Tiny accessible SVG microchart; RSC-safe static or /interactive.

RetentionCurve answers "do they stay — and does the curve plateau?". It draws a step line (cohort periods are discrete) on a scale locked to 0–100% — the full range is the honest frame for a share, so the floor is never truncated to manufacture drama. When the curve flattens, a dotted plateau marker appears; a peer curve can ride behind as a subordinate ghost.

RetentionCurve
interactive · 5.75 kB · static · 3.27 kB

Install

Import & usereact/retention-curve
import { RetentionCurve } from "@microcharts/react/retention-curve";// cohort — real values under “Sample data” below<RetentionCurve data={cohort} unit="week" title="W12 cohort" />
Sample data
// a weekly cohort that decays then plateaus around 38%const cohort = [1, 0.72, 0.55, 0.47, 0.42, 0.4, 0.39, 0.385, 0.382, 0.38, 0.379, 0.378];
Needs package + stylesheetSet up with AI

Try it

When to use it

  • Good for — a cohort retention curve in a KPI card, your decay vs an industry benchmark, spotting whether retention plateaus (or keeps leaking).
  • Avoid for — a continuous signal (Sparkline) or one-number retention (Progress / Delta).

Sizing

Variants

benchmark ghost + smooth

Edge cases

one period
0–100 input
locale

A single period is too short for plateau detection (the window needs at least four finite points) and renders as a single step with no visible line. data accepts either a 0–1 fraction or a 0–100 percent series — whichever the max value implies — so a raw percent export renders identically to its fraction form without a manual divide. With a locale, the percent label and every announced number follow that locale's own formatting.

Four homes

Why this default

Step line plus the full 0–100% range, because retention is a discrete share, not a continuous signal — a smoothed curve implies between-period values that never existed, and a truncated floor exaggerates or hides the drop. The plateau marker appears only when the mean period-over-period change over the tail falls below half a point — never as decoration — and the benchmark stays a subordinate dashed ghost, never a second competing line.

Accessibility

The accessible name states the final retention and, when detected, the plateau — "38% retained after 10 weeks; curve plateaus from week 6.". The interactive entry steps the periods and announces each period's retention alongside the benchmark's.

The interactive entry follows the shared interaction contract: arrow keys rove between units on both axes, Home and End jump to the ends, and a click, tap, Enter or Space selects a unit — pinning its readout so it survives blur, until you select it again or press Escape. On touch, a tap pins and a drag scrubs.

Props

PropTypeNotes
data*number[]Fraction retained per period (0–1 or 0–100); period 0 is typically 1.0.
benchmarknumber[]Peer/industry curve, drawn as a subordinate dashed ghost.
plateaubooleanDetect + mark a plateau (default true).
curve"step" | "smooth"Step (default — cohorts are discrete) or smooth (editorial).
unitstringPeriod noun for the summary (default 'period').
label"last" | "none"Final retention in a right gutter.
animatebooleaninteractiveOpt-in entrance motion when the chart mounts client-side — add import "@microcharts/react/motion" once. Inert on the server, on hydrated server HTML, and under prefers-reduced-motion.

Plus the shared grammar — data, domain, color, title, summary, format — and the layout props (width, height, className, style) that every chart accepts. Interactive entries also share animate and live, and — wherever a chart has more than one navigable unit — onActive, onSelect, selectedIndex and defaultSelectedIndex; and — wherever the chart shows a hover value — readout. See the shared grammar.

Related charts