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Brand kit

The mark, and how to use it.

Logo variants, colors, and type: the same small instrument that sits in the nav. Three data cells climb a diagonal, graded faint to solid.

01The mark

ActivityGrid DNA, owned.

The three cells climb bottom-left to top-right, fill grading faint to solid. That grade is the same honest encoding the charts use: value carried by weight, not decoration.

Container
Superellipse · n 4.5
Cells
Three · graded fill
Grid
32 × 32 units
Encoding
Weight = value
02Logo variants

Six SVGs. Copy or download.

Primary Ember, adaptive for light/dark hosts, mono inks, and two accent siblings. Each file is the shipped asset under /brand.

microcharts mark, Primary
Primary
Ember squircle
mark.svg1.6 kB · svg
microcharts mark, Adaptive
Adaptive
Auto light / dark
mark-adaptive.svg1.7 kB · svg
microcharts mark, Mono
Mono
Dark ink · on light
mark-mono-dark.svg1.6 kB · svg
microcharts mark, Mono
Mono
Light ink · on dark
mark-mono-light.svg1.6 kB · svg
microcharts mark, Cobalt
Cobalt
Cool accent
mark-cobalt.svg1.6 kB · svg
microcharts mark, Teal
Teal
Cool accent
mark-teal.svg1.6 kB · svg
03Clear space & size

One cell of air. Sixteen pixels floor.

Keep clear space of at least one cell-width on every side. Below 16 px the grade collapses. Never go smaller.

dashed field = reserved space

16 px
Favicon · minimum
24 px
Inline · UI
40 px
Comfortable

The SVG scales cleanly above 16 px to any size. Prefer the adaptive mark when the host theme can flip.

04Don’t

Protect the read.

Recolor cells, invert fills, rotate, stretch, add effects, or reflow the grid. Each one breaks the encoding the mark shares with the charts.

Recolor the cells
Invert fills
Rotate
Stretch
Add effects
Reflow the grid
05Color

One accent. Six tunings.

A single token drives chrome, links, and chart emphasis. Ember is the default; five siblings swap through the picker. Click any chip to copy its hex.

Neutrals
Semantic, never color alone
06Type

Three voices. One system.

Display for titles, grotesk for reading, mono for measurement. Same trio as the rest of the site.

Ag
Bricolage Grotesque
Display

Titles, hero, section headings.

Ag
Hanken Grotesk
UI · Body

Prose, controls, everything read at length.

Ag
JetBrains Mono
Metadata · Code

Labels, sizes, coordinates, snippets.

07The name

One lowercase word.

Always “microcharts,” even at the start of a sentence. Never MicroCharts, micro charts, or µcharts.

microcharts
  • The mark may pair with the wordmark or stand alone.
  • Don’t redraw the wordmark. Use the shipped lockup.
Name
microcharts
Package
@microcharts/react
Install
pnpm add @microcharts/react

Use it to point at the work.

Link to or reference microcharts: a “built with,” a talk slide, an integration. Don’t modify the mark, use it as your own product’s mark, or imply endorsement. The code is MIT. Questions? @ganapativs.